Survey Design Best Practices
Course Description
Surveys are an efficient and effective way to gather feedback from your constituents. This course on Survey Design Best Practices is designed to enhance your ability to create effective surveys through a structured approach. Participants will learn essential techniques for designing surveys, including formulating clear goals and questions, selecting appropriate survey tools, and implementing distribution and analysis strategies. The curriculum will cover various methods for gathering audience insights, the entire lifecycle of a survey, and checkpoints for collaboration throughout the survey process. By the end of the course, participants will be equipped with the skills necessary to conduct surveys that yield valuable insights and foster informed decision-making.
Format
- 3-hour interactive, group training (virtual or in-person)
Learning Objectives:
- Define clear and measurable survey goals aligned with the research objectives.
- Identify and prioritize key learning goals to focus survey efforts effectively.
- Develop effective survey questions that are clear, concise, and relevant to the intended outcomes.
- Understand various types of survey methodologies and tools, and when to apply them.
- Utilize best practices for survey distribution and participant engagement to maximize response rates.
- Think strategically about how you will use the data to inform decision-making.
- Recognize ethical considerations and best practices for data privacy in survey research.
- Foster collaboration and feedback during the survey design process to enhance quality and relevance.
Who it’s for
Anyone interested in designing and developing effective surveys for internal administrative use across Stanford.
Topics covered
- Defining survey objectives and goals
- Crafting clear and effective survey questions
- Understanding survey methodologies and selection
- Ensuring clarity and simplicity in language
- Designing for maximum participant engagement and response rates
- Designing survey questions to support analysis and decision-making
- Addressing ethical considerations and data privacy
Course Outline
Session (3 hours)
- Introduction to Survey Design
- Defining Survey Goals
- Crafting Effective Survey Questions
- Survey Methodologies
- Designing Your Survey
- Distribution and Engagement Strategies
- Analyzing Survey Results
- Sharing Results and Documentation
- Ethical Considerations and Data Privacy
- Conclusion and Q&A
Pre-requisites
None
How to sign up
This course is scheduled on request for your team.
Click the Contact us button below to discuss how this training might be a good fit for your team. We accept PTA or pooled STAP funds for team trainings. We can tailor this training to best support your team’s goals.